Pantone Colour Of The Year 2025. Selected through a combination of global research and analysis, the color highlights how what is taking place in our global culture is expressed and reflected through the language of color. Pantone's color of the year is meant to capture the zeitgeist, said laurie pressman.

How the company sold color to the world. The warm, brown hue, reminiscent of chocolate mousse and latte coffee, aims to bring a sense of.